Visual Guidence to Design Copy

Great copy gets ruined by poor visual choices. Here are the top mistakes to avoid.

1. Tiny Hero Text

Crime: Headlines too small (especially on mobile). Fix: ≥60–80 px desktop, ≥40 px mobile.

2. Poor Contrast

Crime: Low-contrast text on busy images or light backgrounds. Fix: Always pass WCAG contrast check. Test by squinting.

3. Text Walls

Crime: Long paragraphs with no breaks or hierarchy. Fix: Max 50–75 chars per line. Add subheads, bullets, space every 3–5 lines.

4. Invisible Buttons

Crime: CTAs that blend into the page. Fix: High contrast, ≥44×44 px tap area, clear visual weight, action-oriented text.

5. Mobile Disasters

Crime: Desktop layout forced onto mobile (chopped text, buried CTAs). Fix: Design mobile-first. Keep primary CTA high. Shorten mobile hero copy.

6. Fancy Fonts for Body Text

Crime: Script or display fonts for paragraphs. Fix: Use clean, readable fonts (Inter, Georgia, etc.) for body. Save decorative fonts for headlines only.

Bottom line

Design is the generous host—clear the way for the words, never steal the spotlight. When visuals support copy instead of fighting it, the message actually lands.